Monday, April 8, 2013

Ways to Grow Your Facebook Page

Rule Number 1: Make Their Visit Worthwhile - Post valuable content on your page. Interesting content is okay, but valuable content is better. Tell them something they don’t know. It might be something unique about yourself, your product, or your company. It might be something newsworthy. Or it might be an exclusive offer of some kind, a discount, or a coupon. Somewhere on that page, offer something that they cannot get anywhere else, whether it’s material, philosophical, information, or even humor. If a visitor to your page considers what you have to say or offer is valuable, they have a reason to visit again. Speaking of which . . .

Rule Number 2: Give Them a Reason to Return - Create contests and have giveaways. Post teasers about upcoming articles or freebies. Link these ideas to things such as visiting your website and finding a hidden item. Create a contest whereby the person who refers the most new fans to your page receives a prize and some special recognition. Run short contests and year-long contests at the same time. Always tie contests to building your fan base. And keep your content fresh. Even people who were interested on their first visits will not keep returning if there is nothing new and interesting on your page. Keep creating that sense of urgency that originally drove them to your site to get them to return.

Rule Number 3: Encourage Interaction -  This is the a la mode on the pie, the icing on the cake, the gold nugget in the stream. As you comply with the first four rules, do it so intensely that people will “Like” or “Share” or “Comment” on what you have posted. This is where the magic happens. “Liking”, “Sharing”, and “Commenting” are what make things go viral. When someone Likes, Shares, or Comments on Facebook, it’s like Gossip Gone Wild. And when that happens, the increase in readership could become astronomical. Don’t wait on them to Like, Share, or Comment. Encourage them to do it.

By now you should realize that it’s not having a Facebook page that is the secret to success, it’s how you promote it and use it. Tell folks it’s great. Then prove it to them when they visit. If you’ve followed the rules, not only will they return, they’ll bring Friends, and Friends of Friends, with them. And the Friends of their Friends’ Friends will follow.

Learn 2 more Ways to Grow Your Facebook Page by visiting our Pathmaker Marketing Blog.

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