Sunday, September 23, 2012

Is your Website Effective?




So you’ve got a website for your business.  How is that working out for you?  Are people finding you on the internet?  Are you gaining customers from your website?  Or is it like one of those tools you have lying on the workbench in the garage – It’s there, but nobody is using it.

More than likely you have a beautiful, colorful and well-designed web page.  If it’s like most websites, it has a counter to show how many hits your site has been getting.  A 100 on that counter is like saying, “We’ve gone a hundred miles,” but it doesn’t tell you which direction you are going or how much farther you need to go.   And it doesn’t tell you how many of those hits, if any, have become new customers. 

Let’s illustrate it another way.  Say you’re going to have a garage sale.  You’re probably going to place a classified ad and put up some posters.  Simply putting an ad in a newspaper doesn’t mean that it’s going to get read.  You make sure that your ad is listed under “Garage Sales” because that is where people who are “garage sailing” will look.  You might even specify a bold border around your ad to make it stand out in the crowd.  Then there are the posters.  Where are you going to post them?  You are going to pick out highly-visible, strategic locations where they will catch people’s attention.  Now imagine that your garage sale is your website.  You not only set up your garage sale site, but common sense told you to utilize at least two powerful, but simple ways to DIRECT PEOPLE TO YOUR SITE.

The same methodology applies to having an effective website.  Except that there are many more ways to direct potential customers to your site.  These methods cost less than a newspaper ad, magic markers, and poster board.  In fact, they cost you NOTHING.

The only way to know if something is effective is to measure its potential and its results.  Having a cool website is good, but having a website that increases your business is GREAT!  And there is a way to KNOW how effective your site is.  Pathmaker Marketing LLC has developed a unique method for measuring the potential and effectiveness of your site.  It’s called a Visibility Report.  And here’s the best part:  It’s FREE – absolutely FREE.  And it’s accessible right here on the Pathmaker website.

With no obligation whatsoever on your part, Pathmaker will generate a custom, metrics-based report that will give you a precise assessment of how your website measures up against its potential to be DYNAMIC and to be a tool that drives customers to your business. 
The company’s proprietary software will scour the internet to provide you with an analysis of how your website scores relative to six key elements that are absolutely necessary for a successful internet presence.  Those elements include:
  1. Your local search engine ratings
  2. Your local directory citations
  3. Your competitors’ local directory citations
  4. Your social media presence
  5. Your keyword rankings
  6. Your customer reviews
Your site will receive a score for each element, measuring the visibility of your site as a percentage of its potential.  Finally, the report will give you a composite score, revealing the overall visibility of your site.   A clear explanation of the findings accompanies each score, so you know where the gaps are and you have a general idea of how to address those areas that could use some improvement.  You’ll even know how your visibility compares to your competitors’!

We want your website to be effective and your business to be successful.  The Pathmaker Visibility Report will give you an awareness of the reality of your site’s status that will be beyond your expectations.  With the insight you gain, you will know EXACTLY the steps to take to make your site exponentially more effective.  They are all steps that anyone can take.   If you have questions, need assistance, or would simply rather have an experienced professional do the job - Pathmaker Marketing has the resources to quickly and efficiently improve your online visibility and, ultimately, grow your business.

For your FREE Visibility Report, click here.

Wednesday, September 19, 2012

Email Service Providers


If your goal is to achieve success on the Internet by becoming a viable email Marketing Firm, you need to have at least a working knowledge of ESPs, and be able to decide which one, exactly, will serve your needs best.  That’s why email Marketing Specialists have done the leg-work to identify and research the various ESPs to determine which one will serve you best.

To learn how, exactly, you can involve yourself with the ESP that will best meet your needs, you need to contact an email marketing professional like those at Pathmaker Marketing LLC to schedule a private phone conversation as quickly as possible. After all, reaching people via the proper ESP is an important step in ensuring email Marketing success, and can be easily accomplished with the help of an email marketing company like Pathmaker Marketing LLC!

Typically, unless your Mailing List exceeds 10,000 you need not go above the “Entry” Level.  With this information in mind, email marketing experts can evaluate your needs and help you determine which ESP would be best for you!  If you are involved in Professional email Marketing, choosing the correct ESP is a must!
Make no mistake about it, in this day and age you need to get into an ESP if you haven’t already done so, and many direct mail marketing firms, like PathmakerMarketing LLC, stand ready to help you select the one best suited for your needs.  If you are already in one, they can help maximize its use to increase your level of success!

Monday, September 17, 2012

Drive Traffic Through the Search Engine


Gone are the days when all you need to do to run an online business is to build a website, send it to the major Search Engines and wait for visitors to come. Today, you need to proactively drive highly qualified traffic to it and convert visitors into clients. 
Search Engine Marketing is not just presenting flashy website, people are no longer buying that. What you need today is to find a hungry niche and sell them your product or services. The question then is how to drive a great deal of hungry visitors into your website. Learn the five-tiered approach to accomplish this, click HERE.

Grow Your Facebook Page


Facebook is far more than the name “social media” implies. It has become one of the most effective marketing venues the world has even seen. So why is it that, although you’ve created a Facebook page for their business, it just sits there? Why don’t people notice it? With countless people with Facebook accounts, why do you have only two fans after an entire year of exposure? Well, it might depend on your concept of exposure. And it might amaze you that there is nothing new under the sun. 
Imagine, if you will, a town square a century or more ago. People are coming and going, walking around, visiting friends and neighbors. Scattered around the square are merchants with carts filled with various and sundry goods for sale. There’s even a ‘snake oil salesman’ touting his latest cure for the gout. Amidst all the product there is a stand where a politician is making promises he won’t keep if elected. And there’s the charity, Mothers Against Chewing Tobacco Husbands (MATCH), handing out samples so the public can taste the nasty stuff themselves. 
Now hold that thought. What you’ve got in that town square is an early form of Facebook. It’s a public place where the community comes together to visit, to gossip, to learn what’s going on, to get up on the soapbox to share their opinions, and to market their company or cause. 
Now, let’s go back to the square. As you mingle, you begin to realize that this might just be the right place to sell your new idea for a flyswatter, so you arrange for your own space next week and you set up a table. Then you sit behind your table and wait for people to stop by. There you are, quietly waiting for something to happen – you, your chair, your table, and your flyswatter. A few people have stared in your direction, looking as if they are wondering what you are doing there. After awhile you starting thinking that this was a stupid idea, and you while away your time swatting flies.
Actually, it was the start of a great idea. Just showing up rarely works on its own. But showing up with a plan that gets people’s attention and ideas that draw them to your table will begin to garnish you some sales.
You see, the essence of marketing is the same, whether it’s down at the town square or whether it’s on Facebook. We’re about to share some ideas that will draw crowds to your Facebook page or you table on the town square.

Check the Rules here.

Monday, September 10, 2012

Finding Strategic Terms for Keyword Marketing


THAT’S MORE WORDS THAN IN A SMALL DICTIONARY!
           
  Jim was dumbfounded to the point of being speechless. He just sat there looking at me, trying to determine if I was telling him the truth or not. We were sharing a cola and some small talk, when he asked if I knew anything about keyword marketing. He knew I did, but used the question to get us on the topic. Jim often sought my advice because of my relationship with Randall Mains of PATHMAKER MARKETING. One of the services that Pathmaker offers as part of their small business marketing strategies is Keyword Marketing. He offers it as an online marketing tool, and helps clients accomplish that which they seek by using Pathmaker as their search engine optimization agency. SEO is, of course, a sound search engine marketing idea, and one that Jim, apparently, was hoping to incorporate in the marketing plan for his independent Sporting Goods Store.

Read More, Click Here.

Monday, September 3, 2012

Website Communication & Promotion


Receive Strategic eMarketing Advice in our free eNewsletter from Pathmaker Marketing.


Five Basic Communication Steps:

1. Generate Traffic with Online Promotions
(SEO, PPC, Links, Banners, Email, Co-Registrations, Viral, Media, Press, etc)
2. Convert Traffic into Useable Assets [lists, leads, gifts, sales] with Online Enticements
(Freebies, eNewsletters, Offers, Access to Content, Community)
3. Implement an Electronic Welcome Series
(Present Vision, Establish Tone, Minister)
4. Develop Ongoing Relationships by eMail
(eNewsletters, Announcements, Offers)
5. Synergize Online and Offline Communication
(email, direct mail, telephone, media, etc)

Click here to read more: http://goo.gl/t6fpt