Monday, September 3, 2012

Website Communication & Promotion

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Five Basic Communication Steps:

1. Generate Traffic with Online Promotions
(SEO, PPC, Links, Banners, Email, Co-Registrations, Viral, Media, Press, etc)
2. Convert Traffic into Useable Assets [lists, leads, gifts, sales] with Online Enticements
(Freebies, eNewsletters, Offers, Access to Content, Community)
3. Implement an Electronic Welcome Series
(Present Vision, Establish Tone, Minister)
4. Develop Ongoing Relationships by eMail
(eNewsletters, Announcements, Offers)
5. Synergize Online and Offline Communication
(email, direct mail, telephone, media, etc)

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