Tuesday, July 31, 2012

Executive Branding

Have you GOOGLED yourself lately? My good friend Floyd Allen did and found out he was a convicted killer in Virginia and the Project Manager for the Detroit Medical Center for Legal Activities. In reality he’s neither - - he’s an author in Phoenix, Arizona! Yet, if someone GOOGLES him that is what they will learn. The question is, what will people find out if they GOOGLE you?
While the results can be mildly amusing, as it was for Floyd to discover he was a convicted killer, the humor immediately evaporates when your name is the very basis for the success of your Business or Ministry. Whether you have a common name, or simply one that is the same as someone with less than a stellar reputation, people who may be contemplating doing business with you or supporting your ministry may think twice about it if they GOOGLE you and learn unsavory facts about you - - even if it’s notyou they are actually reading about.
Fortunately, PATHMAKER MARKETING LLC can help you alleviate this problem through Executive Brand Management Online. As alluded to earlier, this is a vital service for anyone whose status directly affects the status of their Business or Ministry. If you are the spokesperson/persona of your livelihood, you want to make sure that when someone runs a GOOGLE SEARCH that they find the real you!
Currently you are in one of three situations: You already have a problem with negative content Online; you are in a "neutral” position, with no content at all and therefore are vulnerable to negativecontent being posted, or you have control over your Personal Brand and have established content that presents a Positive Profile. Either of the first two can put you in a precarious situation, and, as a result, you need to take a proactive role to protect your Branding on the Internet. And, that is exactly whatPATHMAKER MARKETING LLC can accomplish for you!
Learn more about executive branding. Visit us today and we are more than happy to help. Click HERE.  

Friday, July 27, 2012

How you can use Facebook to promote a fundraising event

1. Create and event - Create an event in Facebook ideally on the Fundraiser’s own account. Make sure that after you filled in the necessary details, that you click “anyone can view and RSVP” so that it is made public. You should also click “show guest list on event page” so that people can see who are invited and can invite new people.
Once the event goes live and you have invited your friends and they have RSVP, their friends can now see it on their wall too. This will make your invitation viral.
2. Post the event on your wall - On your personal Facebook account, you can also post the event on your wall and invite your friends too. If this is a ticket event, make sure to post a link to where they can buy the tickets.
3. Post regular updates - Make sure to post regular updates so that those who are coming will be informed. Soon the event will be on your friend’s, friends and friends wall too.

Click Here to Read More. http://goo.gl/w8d1N

Sunday, July 22, 2012


Information is the most valuable commodity we have, and the best way to impart information is via the written word. Unfortunately, many people feel that lack of time, talent or both prevents them from sharing with the rest of the world the wealth of knowledge that they have acquired and accumulated. If that's true for you, then you need to seek the services of a quality Copywriter, and there is, perhaps, no finer Copywriters available than those on the staff of Pathmaker Marketing LLC!Read More here: http://goo.gl/L6UJY

Golden Nuggets From Toronto's mesh12 Conference

Toronto played host to this year’s mesh 12 conference on May 23 - 24, 2012 and, as usual, offered a plethora of seminars and networking opportunities.  While a good deal of material was covered, two areas that were of particular interest are UNDERSTANDING YOUR WHOLE SOCIAL MEDIA AUDIENCE and INBOUND: THE FUTURE OF MARKETING. Read more here: http://goo.gl/JS6So

Monday, July 16, 2012

5 Proven Search Engine Marketing Ways to Bring Qualified Traffic

1. Search Engine Optimization
2. PPC advertising
3. Social networking
4. Link building
5. Blogging with targeted keywords

Click Here to Learn More. 

Wednesday, July 11, 2012

5 Steps In Getting Your Business Found In Local Internet

In the day and age that we live one thing is as true as it ever was - - it doesn’t matter how good you are or how competitive your prices are if no one knows about you!  As a result, the age-old challenge of making sure that potential clients find you continues to rage on.  Currently, however, the secret to achieving this goal no longer revolves around the yellow pagesbillboards nor, to some extent, even radio and TV advertising.  Rather, the key, the “secret” if you would, to marketing success pretty much revolves around the Internet and Social Media! Read More: http://goo.gl/kCwyq

Tuesday, July 3, 2012

15 Steps To Add a Digital Outreach To Your Church

Understandably, the first question that might come to mind is, “Why should we add a Digital Outreach to our church?”  Well, there are a host of reasons you might want to pursue new ideas for outreach, and the reasons for Digital Outreach are indicated below:
  1. You will have the ability to reach out beyond the confines of your church to a greater, broader community.
  2. If your church currently ‘serves” those in a ten mile radius, your Digital Ministry can go nationwide, or even international 
  3. It will allow you to better fill the Great Commission, per Acts 1:8 “But you shall receive power when the Holy Spirit has come upon you; and you shall be witnesses to Me in Jerusalem, and in all Judea and Samaria and to the end of the earth.”
  4. Allow you a way of ministering to a vast mission field!
Read More: http://goo.gl/QFJRr