Wednesday, June 27, 2012
If your business is one that deals directly with Consumers, then E-Mail Marketing is something you need to be participating in. This is especially true if “coupons” and special offers figure prominently in your Marketing Program. For many businesses, E-Mail Marketing may very well be your ticket to “Marketing Paradise!” Read More: http://goo.gl/wD5du
Monday, June 25, 2012
If your business is one that deals directly with Consumers, then E-Mail Marketing is something you need to be participating in. This is especially true if “coupons” and special offers figure prominently in your Marketing Program. For many businesses, E-Mail Marketing may very well be your ticket to “Marketing Paradise!” Read More: http://goo.gl/sfTlr
Thursday, June 21, 2012
Proper Etiquette is as much a part of the church world today as it ever was, and that is just as true in regard to the Internet as any other ministry aspect! Fortunately, the email marketing experts at Pathmaker Marketing LLC are the virtual Emily Posts of Internet Etiquette! And, we stand ready to help ensure that anyone who visits your website is treated appropriately, wooing them back as not only interested parties but as actual church members! Read More: http://goo.gl/PzOkp
Monday, June 18, 2012
One of the most frustrating, and on-going!, challenges for churches, para church ministries and non-profit organizations is fundraising. There are, of course, some “tried and true” methods, but everyone is always looking for new ways to accomplish this goal. Technology is opening some new doors, and one of those is email fundraising. Read More: http://goo.gl/2Htkl
Friday, June 15, 2012
It is obvious that the 21st Century is making each and everyone of us re-evaluate the way we do things. This is as true for Churches and Non-Profits as it is for Businesses. One of the most prominent undertakings of a 501 (c) (3) is Fundraising, and there are many e-mail marketing companies who are offering their services to assist with this challenge. In fact, Randall Mains, CEO of Pathmaker Marketing, LLC, a true email marketing specialist, has had immense success with his clients in doing just that, having raised well over a million dollars for them in the past four-plus years! Read More: http://goo.gl/qXhBF
Saturday, June 9, 2012
If your goal is to achieve success on the Internet by becoming a viable email Marketing Firm, you need to have at least a working knowledge of ESPs, and be able to decide which one, exactly, will serve your needs best. That’s why email Marketing Specialists have done the leg-work to identify and research the various ESPs to determine which one will serve you best. Read More: http://goo.gl/jkZaN
Friday, June 8, 2012
Thursday, June 7, 2012
Wednesday, June 6, 2012
It is obvious that any successful endeavor is the result of someone developing and implementing a specific, successful strategy. Email Fundraising is no exception. Any e-mail marketing professionalworth their salt knows this to be true. And, a real e-mail marketing specialist will tell you that there are actually five strategies that you can employ to ensure that your email marketing program is, in fact, a successful one. Read More: http://goo.gl/fxn1D & http://goo.gl/KK6tK
Tuesday, June 5, 2012
Monday, June 4, 2012
Saturday, June 2, 2012
One of the paramount challenges for churches and para-churches is fundraising. While there are a number of “tried and true” methods available, the advent of the Internetand email has created paradigm shifts that mandate to enjoy continued success it is going to be necessary to stay on the “cutting edge” of technology. Since ministry is the major concern of these institutions, it is probable that they will want to benefit from the experience and expertise of an email-marketing specialist with a successful email marketing firmsuch as Randall Mains and PATHMAKER MARKETINGLLC.
Randall, a PK, grew up understanding the importance of fundraising. If you're like his Dad, the Rev. David Mains, asking for money isn't your favorite pastoral activity. But, you do it because that's how you fund everything from keeping the lights on in the sanctuary to paying salaries to supporting ministries that present the life-changing message of the Gospel to hungry souls.
Over the past 25+ years, God has blessed Randall to help numerous churches and ministries with their fundraising needs through some specific skills that he has learned in life. His experience spans a variety of areas... radio, direct mail, various fundraisers, publishing, product sales, but (most recently), raising hundreds of thousands of dollars through online efforts such as email fundraising.
Here's what he was able to accomplish for one growing church in Chicago:
The church retained him to help them open up new channels for funding their growing outreach ministry, which includes a church, radio ministry, television ministry, international humanitarian efforts, and the sale of the pastor's books and teachings.
His first step was to help them build their email list. They were sending people to their website, but they weren't capturing as many email addresses as they could. In addition to offering general technical support for their store, he installed 3 important things.
1. He upgraded their website with an eNewsletter sign-up form and dedicated, benefits-oriented landing page to secure new email addresses. Together, these have gotten them thousands of new emails addresses - both to add to their mailing list and to replace those that inevitably fall off of mailings lists when people change email addresses or simply move on.
2. He installed an eight-week series of welcome emails. Not only do these emails run on autopilot for ease of use, but they also introduce new acquaintances to the various aspects of their ministry.