Saturday, June 2, 2012


One of the paramount challenges for churches and para-churches is fundraising.  While there are a number of “tried and true” methods available, the advent of the Internetand email has created paradigm shifts that mandate to enjoy continued success it is going to be necessary to stay on the “cutting edge” of technology.  Since ministry is the major concern of these institutions, it is probable that they will want to benefit from the experience and expertise of an email-marketing specialist with a successful email marketing firmsuch as Randall Mains and PATHMAKER MARKETINGLLC.

            Randall, a PK, grew up understanding the importance of fundraising.  If you're like his Dad, the Rev. David Mains, asking for money isn't your favorite pastoral activity. But, you do it because that's how you fund everything from keeping the lights on in the sanctuary to paying salaries to supporting ministries that present the life-changing message of the Gospel to hungry souls.

Over the past 25+ years, God has blessed Randall to help numerous churches and ministries with their fundraising needs through some specific skills that he has learned in life. His experience spans a variety of areas... radio, direct mail, various fundraisers, publishing, product sales, but (most recently), raising hundreds of thousands of dollars through online efforts such as email fundraising.

Here's what he was able to accomplish for one growing church in Chicago:

The church retained him to help them open up new channels for funding their growing outreach ministry, which includes a church, radio ministry, television ministry, international humanitarian efforts, and the sale of the pastor's books and teachings.
His first step was to help them build their email list. They were sending people to their website, but they weren't capturing as many email addresses as they could. In addition to offering general technical support for their store, he installed 3 important things.
1. He upgraded their website with an eNewsletter sign-up form and dedicated, benefits-oriented landing page to secure new email addresses. Together, these have gotten them thousands of new emails addresses - both to add to their mailing list and to replace those that inevitably fall off of mailings lists when people change email addresses or simply move on.
2. He installed an eight-week series of welcome emails. Not only do these emails run on autopilot for ease of use, but they also introduce new acquaintances to the various aspects of their ministry.

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