Saturday, December 31, 2011
Wednesday, December 28, 2011
Monday, December 26, 2011
Saturday, December 24, 2011
Monday, December 19, 2011
Saturday, December 17, 2011
Wednesday, December 14, 2011
Monday, December 12, 2011
Friday, December 2, 2011
Tuesday, November 29, 2011
Sunday, November 27, 2011
Friday, November 25, 2011
Sunday, November 20, 2011
Tuesday, November 15, 2011
Sunday, November 13, 2011
Tuesday, November 8, 2011
Sunday, November 6, 2011
Monday, October 31, 2011
Thursday, October 27, 2011
Tuesday, October 18, 2011
Thursday, October 13, 2011
Tuesday, October 11, 2011
Thursday, October 6, 2011
Tuesday, October 4, 2011
Friday, September 30, 2011
Wednesday, September 28, 2011
Tuesday, September 20, 2011
There could be times when you are unable to see the bigger picture of the enormous opportunities because you focus too much on what you readily see. But then again, we are here to be of help. Practically, this is what we do best- build effective plans for your company and its enormous opportunities. Our main services encompasses the three major elements which are identifying the general picture, then assisting you in formulating strategic plans which resolves most of your persistent demands and of course simultaneously work on your tactical opportunities.
We offer a wide range of services covering your tactical strategies for cross channel marketing, the formulation of an operative combat plan and lastly collaborating your offline and online schemes. All of these leads to our goal which is to help you accomplish an increased level of revenue results.
Whether you need us to regularly provide you with our marketing expertise on a monthly basis or, you would want us to occasionally pitch in and assist you to keep you on track, we are definitely more than willing to be of help.
Tuesday, September 13, 2011
Monday, September 5, 2011
Thursday, September 1, 2011
Monday, August 29, 2011
Monday, August 15, 2011
Thursday, August 11, 2011
Sunday, August 7, 2011
Have you ever seen a twenty-year old house that no one has done anything to after it was completed? Once eye-catching, brightly paintedwith all the trimmings, it now appears drab and is most forgettable. The roofsags slightly and the windows appear like droopy eyelids, making you wonderif the owner really hasn't noticed what is happening, or just doesn't care.
If not careful, this is what can happen to your Website, and those who view it wonder the same thing - don't you notice what is happening, or do you just not care? Understanding the importance of having a Website that is in tip-top shape, Pathmaker Marketing LLC is pleased and proud to offer our extraordinary Website Maintenance Service.
We are not talking about Web Development, though we do have extremely qualified designers who can build you an "Award Winning Quality Website" should that be your need or desire.
Rather than "builders," here we're talking about a "maintenance crew" dedicated to keeping your Website fresh, new, excitingand unforgettable.
The importance of a Website Maintenance Service can best be appreciated if you liken your Website to a classroom bulletin board. Do you remember how exited you were when you went to school on a Monday morning and noticed that the teacher had put up a fresh bulletin board over the weekend? You were thrilled by the new colors, the new concept, the new message that the bulletin board reflected. That's the way a "regular visitor" to your Website will feel after our staff works its magic on your behalf.
As you may have noted, there are several elements involved in maintaining a bulleting board, and the same is true with your Website. The first is the "copy," or text. There are several ways we can "adjust" the copy for you - changing BOLD and Italicizedwords, so that different parts of your message are emphasized is one way. Or, through the efforts of our Copywriting Staff we can actually change the copy, providing a new message on a regular basis, thus enticing people to come back time and time again to see exactly what your are offering or have to say.
One of the more important aspects of a Website is the graphics - art and photos. This, of course, is the most important part of thevisual aspect of your Site. Uniqueness of Design and Quality of Subject Matter will both contribute to maintaining your Site so that visitors will want to come back and will not be disappointed when they do.
Another aspect of Site Maintenance may very well be the addition of new pages. This will allow you to expound in greater detail on products or services that you offer. Typically, this is especially beneficial if your business is at all "seasonal oriented." Or, you may just want to offer a "monthly special," and will benefit from a new page that is dedicated to that in itself.
You may be thinking, "Well, I can do all that." The thing is, what we are talking about are tasks that, though extremely important, are both menial and tedious to perform/accomplish. Your time, undoubtedly, can be better spent building your business, allowing us to maintain your Website. Unless Website Maintenance is your forte, your Return on Investment by retaining us will be far greater than your Return on Investment if you take your time to accomplish the same goals.
A reasonable question is, "How often should my Website be attended to?" The answer, of course, is dependent on what you hope to accomplish with your Site. For example, if you are affiliated with a church you may want to put Sermons/Text online weekly. If you would like to be on the very cutting edge of technology we can even stream live video to your Website on a regular basis.
Theoretically, you may want us to maintain your Site daily. If your business is especially Information Sensitive, you may want us to post articles daily. This would allow your clients to be current on the Market - whatever that Market may be - at all times. Again, you will be better served spending your time with your clients rather than your Website.
Keep in mind that the way you measure the effectiveness of your Website is by determining Conversion Rate - the percentage of those who visit your Website compared to how many respond in the manner you had hoped they would. This response typically mandates that they complete a form where you obtain pertinent information about them. Part of our Website Maintenance Service includes implementing technology that will not only allow that information to be immediately transferred to you Database, but can even send out an E-mail Response as well.
We have created two different packages to meet your Website Maintenance needs. The Standard Package is a Five Hour Block at $65.00 per hour for a total of $325.00. If it has been a while since your Website has been overhauled, this is the least you should plan on doing to bring it back up to par. Our Elite Package is a Monthly Plan consisting of Ten Hours of Maintenance at a discounted rate of $50.00 per hour for a total of $500.00 per month. This is offered on a Retainer Basis, with the lower hourly rate being based on your extended commitment to ensure the quality of your Website!
Thursday, August 4, 2011
Good email marketing companies like Pathmaker Marketing can revolutionize an online business with a carefully developed and executed email marketing campaign for reaching your customers easily and growing your business rapidly.
To learn how you and your Company can benefit from an E-Mail Campaign designed especially for your business, contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!
Thursday, July 28, 2011
• Knowing the keywords is essential to your Internet success
• The difference from receiving a top ten ranking is the difference between success and failure
• Optimizing your site can bring thousands of new hits and customers
• If you don't know your search ranking, your website is losing business
• The difference between success and failure may lie in just a handful of words
Your competitors know the importance of optimization and they're reaping the results in their traffic statistics-and sales. If you're not joining them on the cutting edge, you're falling behind—at the speed of the Internet. But we can help you change all that and take your place at the front of the pack.
We're experts in the field of Search Engine Optimization. We know how to use the right keywords to drive your search ranking to the top of the charts—how to set up and use priority links to produce the results that will make your hit counter spin and the bottom line sit up and take notice.
Of course your site is going to come up when people search for you by name. But that's not where the difference between winners and losers on the Internet is found. You need the new customers that are the lifeblood of every business-and we know the difference between the two main ways new people come to your site.
Paid Search Results - people who find your site through the advertising you place or the keywords you purchase
Organic Search Results - people who find your site through searches they conduct to find what they're looking for
Both paid search results and organic search results are important to your website's success, but it is organic search that will provide your best source of LEADS, CUSTOMERS, and DONORS. That's because these people are already qualified-they found you because they're interested in what you do.
For example if you were in the pest control business, you would want to be at the top of the list when people type in words and phrases like:
If you're not on the front page of the search results, they're probably going to go to one of your competitors. But we can make the difference and get you at the top of the list—right where you need to be.
We don't tell you how to build a better mousetrap—we tell you how to pave the path that will bring the world right to your door.
Take advantage of this free offer today to have your site evaluated. We will apply our expertise in keywords, links, and search terms to tell you where you are right now. And we can help you take the next step if you are ready to win on the Internet. We can show you how to:
Move up the ladder of search results and land on the front page
Where to invest your resources to maximize results from your site
How to add content to your site to increase traffic
The secret of using dynamic links to change your standing
How to transform your website into a powerful weapon in the business wars
Contact us today and start reaping the results you deserve. Pathmaker is your key to making the Internet start working for your business today.
Monday, July 25, 2011
Tuesday, July 19, 2011
Thursday, July 14, 2011
Monday, July 11, 2011
Thursday, July 7, 2011
The best way to connect with the rest of the world is through sharing of printed information. Sadly though, a lot of people do not have the time, skills and sometime both to be connected. This prevents them from sharing with the whole world the plethora of knowledge that could very well add to the fund of knowledge for people to use and avail of. If this is your case then you need the services of a quality Copywriter. And there is no better copywriters than those at Pathmaker Marketing LLC!
The Copywriters at Pathmaker Marketing LLC have written over a dozen novels, magazine articles, fundraising emails, enewsletters, landing pages and blog posts. They are a team of prolific, articulate and accurate writers that will give you a product you will not only be pleased with but be proud of, as well.
Call us right now to discuss how our Copywriters can help you present your company in the best possible light.