Saturday, May 26, 2012

Understanding that our current economic climate mandates that we get the most out of our every Marketing dollar, Pathmaker Marketing LLC stands ready to help clients with the only Marketing Program that actually allows you to determine how much you will pay for each qualified lead - - Pay Per Click!

Friday, May 25, 2012

Link Building is somewhat of a well kept secret - - but, not only are we willing to share this secret with you, our dedicated experts stand ready to make sure that you implement a Link Building Program that is not a waste of time or money!!

The Bottom Line to Successful Email Fundraising & Marketing

An excellent way to communicate, email has become so efficient that it has the U.S. Postal Service trembling in its boots!  But seriously, if you're still doing direct mail only, you need to add email marketing to your mix of online fund raising tools. And to get the most out of your email fundraising or email marketing program you need to implement the following four strategic steps to success:

1)    Build Your Email House File
2)    Test, Test, Test
3)    Evaluate Your “Core Metrics”
a.    Opens
b.    Clicks
c.    Conversions
4)   Fuss Around to Optimize 

Email marketing is a proven and effective way to enhance your ephilanthropy, so use these four principles to accelerate your email marketing efforts, and call Pathmaker Marketing in Phoenix  at 623-322-3334 if we can be of any assistance to you. Or read further about this topic on our blog about email fundraising.

Monday, May 21, 2012

Understanding both the Artistic and Scientific concepts of Graphic Design as it pertains to Websites and other Internet undertakings, our staff will create an "Eye Path” that will allow you to get the most out of your Landing Page’s Real Estate. The key is, not only can we help you look like a million bucks, we can get you on the path to earning it too!

Sunday, May 20, 2012

Top 10 Church Outreach Ideas for the Internet-the eNewsletter

8. Communicate About Your Ministry with Regular E-newsletters is our 8th of Ten Top Church Outreach Ideas for the Internet.
Sending regular and updated e-newsletters is more than just giving relevant information to your subscribers. It is also a signal that you have an active church outreach that exerts effort to communicate with its members. 
Oftentimes, churches fall short in reaching out to their members by overlooking simple and efficient solutions like sending out monthly, easy-to-read, interesting email updates or reports.  You would be surprised at how many members (even the most active ones) would be thankful of being reminded of events that they have forgotten to pen down before or how they love reading about how your mercy ministry is doing. 
E-newsletters are relatively easy to launch. You need to have a nicely designed template coded into HTML using no CSS. Then you need a email blasting system of which there are many. A simple one to start with which we use at Pathmaker is called iContact. Once your design is done, coded and installed, your church secretary could probably swap out copy and pictures each month.
For examples, check Hungry Souls e-newsletters for are good samples. Or call us for more help at 623-322-3334 and we'll be happy to install a system that your church secretary can supervise and maintain.

Church eNewsletters are also a fundamental church marketing 101 component.

Saturday, May 19, 2012

We at Pathmaker Marketing LLC are devoted to helping you create an eNewsletter that will reflect who you are and what you are passionate about. Understanding that eNewsletters are both a Communication and Branding Tool, our Talented and Knowledgeable experts stand ready to lend their expertise and experience in helping you create an Enewsletter worthy of Pulitzer consideration!

Friday, May 18, 2012

To learn how, exactly, you and your Company can benefit from an E-Welcome Program you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want everyone to reach the pinnacle of your Pyramid!

Thursday, May 17, 2012

Pathmaker Marketing LLC has both the knowledge, expertise and talented individuals necessary to put together Email Campaigns that will allow you to endure yourself to your clients, while subtly leading them to your doors! As we develop your multi-part Campaigns we will concentrate on meeting the needs of those you serve, while constructing them in such a manner that they will be Automatic in nature!

Pathmaker Marketing: Our Strategic Services

When you are stuck somewhere in the middle not knowing which direction to take, then it's time to think things over and internalize the specific goals you have for your company. If you are 100% willing to take a leap into internet marketing, wanting to attract more leads to your business, then consider us being of help to you. Well, knowing that you are just embarking a new journey - we will be here to assist you all the way. This is what we do best - developing a strategic planning for your business and its opportunities. We work hard in sequestering the big picture and eventually help you develop a strategic course of action which tailors fits to your specific situation and business needs.
We offer services that address your most pressing needs providing strategic opportunitiesto all areas of your business. We will first identify your current standing and then evaluate what your needs are. We will then set up a planning scheme which includes strategies to be done to attain your goals and address your needs. We ensure that all our interventions are directed towards achieving a greater revenue results for your company.
You can either retain us a regular consultant in a monthly basis, where we can provide you with the maximum output as we share our marketing expertise. Or you can opt to take advantage of our occasional coaching services whenever you need a backup. Whatever services you'd like us to provide you with; we will be more than happy to be of help to you.
Call us today for a FREE evaluation!
Proper Business Etiquette is as much a part of the business world today as it ever was, and that is just as true in regard to the Internet as any other business aspect! Fortunately, the experts at Pathmaker Marketing LLC are the virtual Emily Posts of Internet Etiquette! And, we stand ready to help ensure that anyone who visits your website is treated appropriately, wooing them back as not only interested parties but as actual clients!

Wednesday, May 16, 2012

While the E-Mail Campaign is not directly Economically Driven, it should contain elements that subtly encourage the reader to get in touch with you. While you are imparting tantalizing tidbits of information that the reader can find useful, you still want them to support you with their business while you build their trust and confidence in you and your level of expertise!

Tuesday, May 15, 2012

The experts at Pathmaker Marketing LLC have discovered that an E-Mail Campaign that provides Valuable Information for the reader to consider helps to add both breadth and depth to a company’s relationship with its clients. One of the more successful formats to use for this campaign is a "How To” program.

Monday, May 14, 2012

Information is the most valuable commodity we have, and the best way to impart information is via the written word. Unfortunately, many people feel that lack of time, talent or both prevents them from sharing with the rest of the world the wealth of knowledge that they have acquired and accumulated. If that's true for you, then you need to seek the services of a quality Copywriter, and there is, perhaps, no finer Copywriters available than those on the staff of Pathmaker Marketing LLC!

Sunday, May 13, 2012

With so much talk about, and emphasis on, Internet Marketing business people often concentrate on only one thing: having all of their communications with clients and prospective clients be Economically Driven. There is another aspect of Marketing to consider, however, and that is the development of an E-Mail Campaign where the end result is nothing more than sharing Enduring Tips with the reader.

Saturday, May 12, 2012

Perhaps the most Innovative Marketing Plan on the Internet today is Email Campaigns. Dedicated to imparting Enduring Tidbits to clients and prospective clients alike, rather than being directly Economically Driven, the program is meant to expand both the depth and breadth of a businesses’ relationship with its clients!

Friday, May 11, 2012

The procedure employed is all encompassing, as we help our clients build their email lists and improve their Website, in some instances with the advent of an eNewsletter and the inclusion of multi-week series of Welcome Emails. Our efforts run the full scope when developing these entities, from Writing, Designing, Coding, Installing and even the implementation of eAppeal Blasts. To learn more about this service, visit us at

Thursday, May 10, 2012

We also have served several television ministries. One from the East Coast first contacted us in for our help with good web communications. That quickly grew into a successful eMail Marketing effort that has generated $492,986 in email donations during our 38-month relationship to help them fund their ministry endeavors. For 2010, their email fundraising income was $209,294, up 26% over 2009.

Wednesday, May 9, 2012

A Website of Award Winning Quality

When it comes to Website Design there are several basic "Musts" that need to be kept in mind - the Do's and Don'ts, if you would, of Website Design. Here are a few points you will want to consider:
Design - it isn't about you: You need to ensure that your site caters to what your Visitors like, not you. With that thought in mind, there are numerous things to avoid, and the Designers at Pathmaker Marketing LLC not only know what these are, but how to stay away from them.
Ease of Use - make it easy to find your content: Visitors need to be able to easily see what you have to offer and to be able to readily get to it. Our Designers will equip your site so that visitors can easily navigate around it.
Copywriting: Too little and your Visitor leaves uninformed; too much and they leave bored. Pathmaker Marketing LLC Designerswill direct you as to how much is perfect and, if you so desire, our Copywriting Staff can even prepare the text for you.
Interactivity: One of the cutting edge aspects of Website Design is providing the capability of "involving" your visitors. From Games to Gathering Information, our Designers are adept at creating opportunities for "Visitor Participation" with your site.
Technology - use it to facilitate meaningful conversation: By using State of the Art Technology our Designers can actually determine your visitor's likes and interests by the way they browse your site, thus allowing you to "cut to the chase" when you do follow up contacts.
Content - make it useful: Pathmaker Marketing LLC Designers are trained to design Websites so that they address visitor's potential problems and provide resolutions.
It would seem that the above is all you need to know about Designing the Perfect Website. The reality is we have just barely scratched the surface! The Pathmaker Marketing LLC Designers work closely with our Search Engine Optimization Team to ensure that your site is, in fact, "optimized". 

Call us now for more details!
To learn how, exactly, you and your company, church or charity can benefit from our Economical Services you need to contact Pathmaker Marketing LLC to schedule a phone conversation with Randall Mains as quickly as possible. After all, you want to beat the recession as much as we want you to!

Tuesday, May 8, 2012

Basically, we have taken in excess of three-dozen services and are offering them to our clients—both new and old, for the unbelievable price of only $295 apiece! Running the gauntlet from Search Engine Optimization to establishing a properly designed Business or Church Blog, our professionals are dedicated to giving our client an economically priced opportunity to get some effective internet advertising accomplished, even in this tight economy.

Monday, May 7, 2012

With the advent of Social Networking as a legitimate part of an Internet Marketing Program, Pathmaker Marketing LLC has discovered two excellent tools to assist clients in growing their Footprint on the Internet: Contests and Sweepstakes! Our track record is nearly unbelievable, as we have helped clients go from 500 to 11,000 on their Facebook!

Sunday, May 6, 2012

To allow you to see an example of what the Pathmaker Marketing LLC Designers can accomplish on your behalf, please "click through" on the following link:

Saturday, May 5, 2012

Search Engine Optimization and Targeting Keywords team together to allow you and your Website to achieve Higher Rankings via Search Engines. Your goal in this area is to capture as much of the "Page One" Real Estate in searches relevant to your business as possible.

Friday, May 4, 2012

Identifying Winnable Keywords is only the first of the many ways Pathmaker Marketing LLC can serve you as a Premier Blogging Service. We can help you create Dynamic Calls to Action (CTAs). These guide people to take actions you want them to take. Do you want people to subscribe to your Newsletter, register to your E-mail list, or buy your product? Dynamic CTAs are the area where so many Blogs fall short. This is where we excel!

Thursday, May 3, 2012

You may want to use a Premier Blogging Service to help you make your Blog a powerful tool in your online marketing mix. Pathmaker Marketing LLC offers the talents and skills that make us one of the best Premier Blogging Services in the world. We can help put you in the fast lane on the Internet Highway. Your journey can be both fun and successful!

Wednesday, May 2, 2012

If you are looking for a professional fundraiser or non profit consultant for your charity, non profit organization, or church, please give me a call at 623-322-3334 to consider whether Pathmaker Marketing can assist your enterprise in generating significant sources of email fundraising income.

Tuesday, May 1, 2012


There is absolutely no one more acutely aware of the current economic climate than Pathmaker Marketing. However, unlike many members of the business community we have taken it upon ourselves to do something about it! Knowing that a slowdown in business often places a company in the throes of the vicious cycle where we aren’t going to get more business unless we market ourselves, but we can’t afford to market ourselves until we get more business, we have developed what we simply refer to as the econo-pak of economical services for companies, churches, charities who want to market themselves online economically!
Basically, we have taken in excess of three-dozen services and are offering them to our clients—both new and old, for the unbelievable price of only $295 apiece! Running the gauntlet from Search Engine Optimization to establishing a properly designed Business or Church Blog, our professionals are dedicated to giving our client an economically priced opportunity to get some effective internet advertising accomplished, even in this tight economy.
To add continuity to our efforts on your behalf, the program is set up on the basis of a six-month agreement. During that time, you can select any service you want us working on, thus allowing you to select a variety of different items from our cornucopia of services. You will, of course, have the option of utilizing the same service for more than one month should that be your desire. The purpose of the program, however, is to allow you to create a greater presence on the Internet, in order to expand your online presence and benefit from our host of talented marketers working on your account, without committing to thousands of dollars in marketing expense. Click here to check the list of services that are included as part of our economical services.
Allow visitors to add content to your site. Pathmaker Marketing has worked with Gregory Dickow Ministries to install a Prayer Wall on their website. Visitors can post prayer requests or praise reports, and share in and pray for others' requests and praises. The Prayer Wall has become a meeting place for like-minded people to actively become a part of the ministry. Call for a free consultation today - (623) 322-3334