Facebook is far more than the name “social media” implies. It has become one of the most effective marketing venues the world has even seen. So why is it that, although you’ve created a Facebook page for their business, it just sits there? Why don’t people notice it? With countless people with Facebook accounts, why do you have only two fans after an entire year of exposure? Well, it might depend on your concept of exposure. And it might amaze you that there is nothing new under the sun.
Imagine, if you will, a town square a century or more ago. People are coming and going, walking around, visiting friends and neighbors. Scattered around the square are merchants with carts filled with various and sundry goods for sale. There’s even a ‘snake oil salesman’ touting his latest cure for the gout. Amidst all the product there is a stand where a politician is making promises he won’t keep if elected. And there’s the charity, Mothers Against Chewing Tobacco Husbands (MATCH), handing out samples so the public can taste the nasty stuff themselves.
Now hold that thought. What you’ve got in that town square is an early form of Facebook. It’s a public place where the community comes together to visit, to gossip, to learn what’s going on, to get up on the soapbox to share their opinions, and to market their company or cause.
Now, let’s go back to the square. As you mingle, you begin to realize that this might just be the right place to sell your new idea for a flyswatter, so you arrange for your own space next week and you set up a table. Then you sit behind your table and wait for people to stop by. There you are, quietly waiting for something to happen – you, your chair, your table, and your flyswatter. A few people have stared in your direction, looking as if they are wondering what you are doing there. After awhile you starting thinking that this was a stupid idea, and you while away your time swatting flies.
Actually, it was the start of a great idea. Just showing up rarely works on its own. But showing up with a plan that gets people’s attention and ideas that draw them to your table will begin to garnish you some sales.
You see, the essence of marketing is the same, whether it’s down at the town square or whether it’s on Facebook. We’re about to share some ideas that will draw crowds to your Facebook page or you table on the town square.
Check the Rules here.