It is obvious that any successful endeavor is the result of someone developing and implementing a specific, successful strategy. Email Fundraising is no exception. Any e-mail marketing professional worth their salt knows this to be true. And, a real e-mail marketing specialist will tell you that there are actually five strategies that you can employ to ensure that your email marketing program is, in fact, a successful one.
“STAND ALONE” E-MAIL FUNDRAISING CAMPAIGN - Here, you want to make an offer that is totally exclusive to the e-mail you send. To make these most effective, it is wise to have a time limit in which recipients must respond to benefit from your offer. Remember, all such offers should revolve around and be related to the cause you are trying to raise funds for.
If you find all of this a little overwhelming, you may want to contact a Professional E-Mail Marketing Service like PATHMAKER MARKETING, LLC to assist you with your email marketing undertakings. An e-mail marketing company of long standing, we not only knows how to implement these five strategies; we also have a track record of success that you will find most impressive!