Facebook is far more than the name “social media” implies. It has become one of the most effective marketing venues the world has even seen. So why is it that, although you’ve created a Facebook page for their business, it just sits there? Why don’t people notice it? With countless people with Facebook accounts, why do you have only two fans after an entire year of exposure? Well, it might depend on your concept of exposure. And it might amaze you that there is nothing new under the sun.
You see, the essence of marketing is the same, whether it’s down at the town square or whether it’s on Facebook. We’re about to share some ideas that will draw crowds to your Facebook page or you table on the town square.
Rule Number 1: Let People Know You Are There - Tell people that you are “in the square and open for business.” Tell people you are on Facebook and tell them where to find you. Tell them everywhere you go. Advertise everywhere they go. It’s called cross-promotion. Put up banner ads on associate websites. Do you have a business card? Put your Facebook address on it – and do it prominently, not in teeny- tiny fine print. PROMOTE IT! Every email you send should have a link to your Facebook page. Every print ad should feature your Facebook page. Incorporate “Like” buttons for your page on other websites. And always – underline that – always talk about your Facebook page during every phone call, incoming or outgoing. Finally, create a sense of urgency. For example, “Don’t miss out on this one-time offer.” HERE’S A BONUS IDEA: Create a QR code and put in on all of your print collateral, even your business cards. They are cheap and easy to create and they can drive anyone with a smart phone to your page or website almost instantly.
Rule Number 2: Don’t Just Be There. Have A Purpose. - Not everyone needs a Facebook page. But everyone with a product or cause to promote does. Share your passion on your page. Let people know what you are all about. Let them know what supporting your cause can do for others. Let them know what your product can do for them. Then, go back to Rule Number 1 and cross-promote by driving them to your website(s).