PPC advertising - Instead of waiting for months to see results from organic SEO strategies, pay-per-click or PPC will give you results within weeks. Through paid advertising, you can then identify which keywords are often search and thus, will be viable in your organic SEO. Although this means you have to spend a little bit of money, the returns are great and that is why you should not neglect this strategy as well.
Social networking - The success of websites
like Facebook, Twitter and Youtube has taken Internet marketing to new
territories. No longer do we bring clients to our websites, we bring our
websites to where they are gathered and from there, hope that things will take
off. It is therefore the job of the online marketer to seize the opportunities
presented by captured and possibly hungry niche because these websites have the
power to bring huge awareness to your brand.
These approaches to Search
Engine Marketing will ensure that you are able to drive a highly qualified
traffic to your website, convert visitors into clients and increase your
revenue. Often times they overlap, nevertheless, they work hand in hand to
drive that much needed traffic so that your online marketing success is