If you are having a local fundraising event, why not exploit email to get the word out? I mean let’s face it, who do you think doesn’t have an email account? If you can get the word out through these media, you can expect more results and lesser expenses compared to having to rely mainly on flyers and tarpaulins.
Before there was Facebook or other social media accounts, email is the way to send our words for fundraising and it still a very effective tool to inform. A lot of infomercials are still using emails and the trend will like to continue in the years to come. Here’s how you can use email to send the word out:
1. Design the flow of mails - You don’t just send the mails blindly, it has to follow a design flow. For example, you can start with a request, then you follow it up with supporting quotes and related client’s story. You can then send a third mail encouraging people to donate and a fourth, thanking them.
2. Build an subscriber list - We have put together an article detailing the importance of a quality subscriber list. If the list is not qualified, you cannot expect a good performance.
3. Create an effective email - When writing an email for fundraising, make sure that you fill in the necessary details but don’t make it too verbose that the recipient will be tempted to delete it.
4. Choose the best broadcast tool - This is the caveat of email; without a good broadcast tool, you will be sending it one by one or you can cc it to everybody in the list. A broadcast tool will make the job a lot easier because it can send thousands of emails at once.
When creating a charity event, your goal should be to minimize the overall expenses so that all the proceeds raised will go directly to the charity. Using email accomplished just this so if you haven’t done it yet, you better start now.