Wednesday, January 30, 2013

Keyword Research

I’m sure your first thought is, "Well, where are we going?”  And well it should be!  You would be appalled, however, if you knew how many people put together a Search Engine Marketing Program with no idea where they are going!

That’s why we at Pathmaker Marketing LLC want to share with you the importance of Keyword Research and, more importantly, offer our services in conducting an effective and successful program.

After we have determined "where” you’re going, we will work diligently to determine the best way to get you there!  Just as the shortest distance between two points is a straight line, you will want your journey on the Internet Highway to be as direct as possible.  While meandering on country lanes is a wonderful way to spend a vacation, "meandering” on the Internet is detrimental almost to the point of being disastrous!

Remembering that Keyword Research is the Foundation of an effective Search Engine Marketing Program will allow you to understand that, basically, you need to "chase” those individuals who want your Product/Service and are using the Internet to find you!  Our goal, on your behalf, is to determine and isolate the words they will be using while they are looking for you!  These are the words/terms that they will type into their Google Search.  Your goal, and our intent, is to make sure that you and/or your company "comes up” when they type in their Search Words!

Effective Search Engine Marketing Programs don’t just happen - - they are the result of a lot of hard work, and well-executed Keyword Research!

Visit us today at Pathmaker Marketing LLC.

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