Thursday, February 14, 2013
Simple Ways to Grow Your Facebook Page
Facebook is far more than the name “social media” implies. It has become one of the most effective marketing venues the world has even seen. So why is it that, although you’ve created a Facebook page for their business, it just sits there? Why don’t people notice it? With countless people with Facebook accounts, why do you have only two fans after an entire year of exposure? Well, it might depend on your concept of exposure. And it might amaze you that there is nothing new under the sun.
We’re about to share some ideas that will draw crowds to your Facebook page or you table on the town square.
Rule Number 1: Let People Know You Are There. - Tell people that you are “in the square and open for business.” Tell people you are on Facebook and tell them where to find you. Tell them everywhere you go. Advertise everywhere they go. It’s called cross-promotion. Put up banner ads on associate websites.
Rule Number 2: Don’t Just Be There. Have A Purpose. - Not everyone needs a Facebook page. But everyone with a product or cause to promote does. Share your passion on your page. Let people know what you are all about.
Rule Number 3: Make Their Visit Worthwhile. - Post valuable content on your page. Interesting content is okay, but valuable content is better. Tell them something they don’t know. It might be something unique about yourself, your product, or your company. It might be something newsworthy.
Rule Number 4: Give Them a Reason to Return - Create contests and have giveaways. Post teasers about upcoming articles or freebies. Link these ideas to things such as visiting your website and finding a hidden item.
Rule Number 5: Encourage Interaction - This is the a la mode on the pie, the icing on the cake, the gold nugget in the stream. As you comply with the first four rules, do it so intensely that people will “Like” or “Share” or “Comment” on what you have posted. This is where the magic happens.
By now you should realize that it’s not having a Facebook page that is the secret to success, it’s how you promote it and use it. Tell folks it’s great. Then prove it to them when they visit. If you’ve followed the rules, not only will they return, they’ll bring Friends, and Friends of Friends, with them. And the Friends of their Friends’ Friends will follow.
Learn more information about the ways to Grow your Facebook Page, click HERE.