One of the most frustrating, and on-going challenges for churches, para church ministries and non-profit organizations is fundraising. There are of course, some “tried and true” methods, but everyone is always looking for new ways to accomplish this goal. Technology is opening some new doors, and one of those is email fundraising.
Pathmaker Marketing, LLC, an E-mail Marketing Firm, has been most successful in assisting their clients with e-mail fundraising. Truly E-Mail Marketing Specialists, they know that there are several things to keep in mind when you begin your email fundraising campaign.
First, you need to use your common sense. You are, after all, raising money for a cause. As a result, you are going to be most successful when you contact individuals who are already supporters of that cause. Here, you do want to “preach to the choir.” Your goal is not to solicit new supporters. As a result, you will want to use your current database of supporters. Again, this is not a “prospecting tool”!
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