Friday, October 5, 2012

Facebook and Local Fundraising

How to use Facebook

Facebook is not only a good way to connect with relatives and friends, it also an excellent tool to announce a fundraising event. Think about it, what you’ve got in there is already a captured audience, compared to flyers and tarpaulins wherein people can choose not to read or even look at them. People on Facebook can choose to ignore you as well but, it is less likely because what you’ve got there are people who know and trust you. Here’s how you can use Facebook topromote a fundraising event:

1. Create and event - Create an event in Facebook ideally on the Fundraiser’s own account. Make sure that after you filled in the necessary details, that you click “anyone can view and RSVP” so that it is made public. You should also click “show guest list on event page” so that people can see who are invited and can invite new people.
Once the event goes live and you have invited your friends and they have RSVP, their friends can now see it on their wall too. This will make your invitation viral.

2. Post the event on your wall - On your personal Facebook account, you can also post the event on your wall and invite your friends too. If this is a ticket event, make sure to post a link to where they can buy the tickets.

3. Post regular updates - Make sure to post regular updates so that those who are coming will be informed. Soon the event will be on your friend’s, friends and friends wall too.


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