If yours is an enterprise that can be considered "B to C” - Business to Consumer - then E-mail Marketing is something that you not only need to be aware of, but need to be participatingin. This is especially true if "coupons,” or special offers/special events serves a vital role in your Marketing Program. With Restaurants and certain Retail Shops, E-Mail Marketing is pretty apt to be your ticket to "Marketing Paradise.” It can work well for churches as well!
In order to explain the process in detail, let’s use a Restaurant and a church as our examples as to how the program works. To begin with, we need to realize that there are two major challenges in implementing an effective E-Mail Marketing Program: Building your contact list and coming up with viableoffers to send to your list. The key to building your list is that you have to provide a reason for people to join. In the case of the Restaurant, you might offer a "2 for 1” coupon, or a "20% Off” your next order when they sign up. You provide patrons the opportunity to enroll while they are in your establishment, and at that time you explain that future coupons will be forthcoming when they "enroll” with you. A Church might offer a free White Paper on Prayer or How to Enjoy Better Family Life for signing up.
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