Thursday, March 14, 2013
E-mail Fundraising Strategies
Email Fundraising is no exception. Any e-mail marketing professional worth their salt knows this to be true. And, a real e-mail marketing specialist will tell you that there are actually five strategies that you can employ to ensure that your email marketing program is, in fact, a successful one.
E-MAILS TIED TO CURRENT EVENTS - This is pretty self-explanatory. What you need to do is keep abreast with the news and develops an email campaign that revolves around what is transpiring.
MONTHLY “THEMED” E-MAIL CAMPAIGNS - Virtually every month has a holiday or event that you can “build” an e-mail fundraising campaign around.
DIRECT MAIL/E-MAIL COMBO - E-Mail Marketing Firms will tell you that the advent of an email marketing campaign should not be the demise of other fundraisers that have worked for you in the past.
MEDIA/E-MAIL COMBO - Again, you are utilizing more than one method to supplement your fundraising efforts. In this situation, you make your offer on either the Radio or TV.
“STAND ALONE” E-MAIL FUNDRAISING CAMPAIGN - Here, you want to make an offer that is totally exclusive to the e-mail you send
If you find all of this a little overwhelming, you may want to contact a Professional E-Mail Marketing Service like PATHMAKER MARKETING, LLC to assist you with your email marketing undertakings.