Monday, April 23, 2012

Email Fundraising

Dear Pastor or Church Leader,
As a PK, I grew up understanding the importance of fundraising. I'll bet that if you're like my Dad, the Rev. David Mains, asking for money isn't your favorite pastoral activity. But you do it because that's how you fund everything from keeping the lights on in the sanctuary to paying salaries to supporting ministries that present the life-changing message of the Gospel to hungry souls.
Over the past 25+ years, God has blessed me to help numerous churches and ministries with their fundraising needs through some specific skills that I have learned in life. My experience spans a variety of areas... radio, direct mail, various fundraisers, publishing, product sales, but (most recently), raising hundreds of thousands of dollars through online efforts such as email fundraising.
Here's what we were able to accomplish for one growing church in Chicago:
The church retained us to help them open up new channels for funding their growing outreach ministry, which includes a church, radio ministry, television ministry, international humanitarian efforts, and the sale of the pastor's books and teachings.
Our first step was to help them build their email list. They were sending people to their website, but they weren't capturing as many email addresses as they could. In addition to offering general technical support for their store, we installed 3 important things.
1. We upgraded their website with an eNewsletter sign-up form and dedicated, benefits-oriented landing page to secure new email addresses (shown right). Together, these have gotten them thousands of new emails addresses - both to add to their mailing list and to replace those that inevitably fall off of mailings lists when people change email addresses or simply move on.
2. We installed an eight-week series of welcome emails. Not only do these emails run on autopilot for ease of use, but they introduce new acquaintances to the various aspects of their ministry.
3. We went to work raising funds from the people on their email list. We still write, design, code, install, and blast a regular eAppeal for them that raises over $10,000 each month.

Call us today for a free consultation!  1-623-322-3334   

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