I still find non profit organizations that
are apprehensive about email fundraising. It seems like their concerns
sometimes hover around issues like: "Will email cannibalize their snail
mail results?" or maybe even more fundamentally, "Will people react
negatively to solicitations?" from their non profit through email.
Before April 2008, this client had not been
doing any email
fundraising. They agreed to let Pathmaker start a monthly email fundraising
effort on their behalf that was tied to their monthly snail mail fundraising
efforts.
After doing an initial Verify My Email
campaign, their email list netted out to 20,000 deliverable names.
Here are the results from our last 13
eAppeals for them:
Thirteen-month Summary:
1,816 gifts = $190,887 gross income
generated
(Monthly Averages: 140 gifts for $14,683)
Don't be shy if your email
lists are small to begin with. Pathmaker can help you implement a Traffic Conversion Plan and list
growth strategies that will build your email file into a company asset that can
deliver significant results for you. We're confident that we are one of the
fundraising companies that can move your non profit marketing to the next
level.
Call us Now @ (623)
322-3334 and we will help you succeed!
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