Link
building - No website is an island and that is why you have to build bridges to
yours. If you can build
links to authority websites, this will make your more credible and
authoritative. If a visitor finds a link to your site from Wikipedia for
example, he will think that you are indeed genuine in your desire to help and
will remove the stigma of selling in his mind.
Blogging
with targeted keywords - The purpose of blogging
with targeted keywords is two-fold; to drive traffic and to pre-sell visitors
to the helpfulness of your product or service. If you don’t target keywords
with your blog, visitors will not find it even if they want to. On the other
hand, even if you can drive traffic to your website, but you are not able to
convince them of the usability of your product or service, they will also not
buy from you. Blogging with targeted keywords then requires the mixture of
naturally incorporating keywords into your blog and be as convincing as
possible without being too pushy with your prospects.
These approaches to Search Engine Marketing will
ensure that you are able to drive a highly qualified traffic to your website,
convert visitors into clients and increase your revenue. Often times they overlap,
nevertheless, they work hand in hand to drive that much needed traffic so that
your online marketing success is guaranteed.
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