Schedule Your Free Demo to See Firsthand: The Power of Email Fundraising to Generate $$

I still find non profit organizations that are apprehensive about email fundraising. It seems like their concerns sometimes hover around issues like: "Will email cannibalize their snail mail results?" or maybe even more fundamentally, "Will people react negatively to solicitations?" from their non profit through email.

Before April 2008, this client had not been doing any email fundraising. They agreed to let Pathmaker start a monthly email fundraising effort on their behalf that was tied to their monthly snail mail fundraising efforts.

After doing an initial Verify My Email campaign, their email list netted out to 20,000 deliverable names.

Here are the results from our last 13 eAppeals for them:

Thirteen-month Summary:

1,816 gifts = $190,887 gross income generated

(Monthly Averages: 140 gifts for $14,683)

Don't be shy if your email lists are small to begin with. Pathmaker can help you implement a Traffic Conversion Plan and list growth strategies that will build your email file into a company asset that can deliver significant results for you. We're confident that we are one of the fundraising companies that can move your non profit marketing to the next level.

Call us Now @  (623) 322-3334 and we will help you succeed! 

Despite any negative press about email, efundraising is alive and well and raising lots of $.

Unlike many newcomers into the efundraising field, Pathmaker has a respectable history in all aspects of fundraising -- traditional and online. We fully understand both worlds.

In addition to all our offline and online experiences, we also bring a recent track record of integrating the newer online technologies with traditional fundraising to achieve improved results that neither could produce on their own. Ask us about our comprehensive approach to fundraising that harmonizes your offline and online fundraising strategies.

Plus, we provide far more than general ideas! We provide specific and detailed input - and if needed, we can carry a plan through from concept to complete implementation.

We can tell you WHAT needs to be done, WHEN it needs to be done for optimum results, HOW it needs to be done - and we can back our recommendations with RESULTS.

E-mail Fundraising Strategies

It is obvious that any successful endeavor is the result of someone developing and implementing a specific, successful strategy.  Email Fundraising is no exception.  Any e-mail marketing professional worth their salt knows this to be true.  And, a real e-mail marketing specialist will tell you that there are actually five strategies that you can employ to ensure that your email marketing program is, in fact, a successful one. 

 “STAND ALONE” E-MAIL FUNDRAISING CAMPAIGN - Here, you want to make an offer that is totally exclusive to the e-mail you send.  To make these most effective, it is wise to have a time limit in which recipients must respond to benefit from your offer. Remember, all such offers should revolve around and be related to the cause you are trying to raise funds for. 

If you find all of this a little overwhelming, you may want to contact a Professional E-Mail Marketing Service like PATHMAKER MARKETING, LLC to assist you with your email marketing undertakings.  An e-mail marketing company of long standing, we not only knows how to implement these five strategies; we also have a track record of success that you will find most impressive!

Easy Internet Steps To Get More Visitors To Your Church

There is, without a doubt, nary a pastor or church in the country that doesn’t want to get more visitors to come to their church.  With a pure heart and a message to share, their intent is to provide for those visitors programs and services that will enhance and improve their life style.  As the 21st Century dawns it has become obvious to email marketing specialists that the Internet is a wonderful way for churches to evangelize and make themselves known to a lost world.  Randall Mains, Founder and CEO of PATH-MAKER  MARKETING LLC, one of the premier e-mail marketing professionals in the country, agrees that the following steps are an easy way to inform prospective visitors about your church and what it has to offer.


1. Launch Google Ad Words - - Target Geographically
2. Get your CHURCH found on Google by claiming your Google Place.
3. Get your members to give your positive reviews on Google Places.
4. Claim your Bing Listing
5. Claim your Yahoo Listing

As an email marketing company, PATHMAKER MARKETING, LLC knows that the above suggestions will work, if given the time to develop.  If you need a professional e-mail marketing firm to help you accomplish the above, PATHMAKER and Randall Mains stand ready to assist you.  To learn more, go to Pathmaker Marketing.

How to Be Part of The e-Book Phenomenon

The world is expanding technologically speaking, and that’s why we would like to discuss the “latest and greatest” trends of the day, of which one of those is the booming eBook Phenomenon.

It goes without saying that before you can “post” and market an eBook you must first have a book. If you have a completed manuscript, either fiction or non-fiction, you can relatively easily take the next step and convert it to an eBook.

Your first step is to get your book into a digital format. If you wrote your book on your computer as a Word.doc you have already accomplished this project. However, if your manuscript was completed a number of years ago and you have only a “hard” copy you have two choices: you can either scan your manuscript and convert it to digital that way, or you can simply have someone re-type your manuscript and save it as a Word.doc.

To read more, click HERE.

Identifying Winnable Keywords

The task of Targeting Winnable Keywords is an Eight Step Process, which includes but is not limited to:

• ID Your Target Terms
• Locate Variations on those terms
• Acquire the CPC and Global Volume Numbers for your Terms
• Look for terms under $2.50 and under 2500 in Volume.

Everyone's Blog needs are uniquely different. That's why we design and install Compendium to meet your unique needs.

Identifying Winnable Keywords is only the first of the many ways Pathmaker Marketing LLC can serve you as a Premier Blogging Service. We can help you create Dynamic Calls to Action (CTAs). These guide people to take actions you want them to take. Do you want people to subscribe to your Newsletter, register to your E-mail list, or buy your product? Dynamic CTAs are the area where so many Blogs fall short. This is where we excel! Contact us now and learn more about our Premier Blogging Service!

Proven Search Engine Marketing Ways to Bring Qualified Traffic

Gone are the days when all you need to do to run an online business is to build a website, send it to the major Search Engines and wait for visitors to come. Today, you need to proactively drive highly qualified traffic to it and convert visitors into clients. 

Search Engine Marketing is not just presenting flashy website, people are no longer buying that. What you need today is to find a hungry niche and sell them your product or services. The question then is how to drive a great deal of hungry visitors into your website. Here is a five-tiered approach to accomplish that:

Search Engine Optimization - It is a fact in online marketing that people will mostly see your website through the Search Engines. It is therefore imperative that the major ones at least (Google, Yahoo and Bing), will find it so that they can feed it to those who are searching. This means that your website should be Search Engine Optimized so their robots can crawl and index your pages. This will greatly influence your ranking in the search results.

This approach to Search Engine Marketing will ensure that you are able to drive a highly qualified traffic to your website, convert visitors into clients and increase your revenue. Often times they overlap, nevertheless, they work hand in hand to drive that much needed traffic so that your online marketing success is guaranteed. Learn four (4) more Proven Search Engine Marketing Ways to Bring Qualified Traffic.