1.
Link building - No
website is an island and that is why you have to build bridges to yours. If you
can build links to authority websites, this will make your more credible and
authoritative. If a visitor finds a link to your site from Wikipedia for
example, he will think that you are indeed genuine in your desire to help and
will remove the stigma of selling in his mind.
2.
Blogging with targeted keywords - The
purpose of blogging with targeted keywords is two-fold; to drive traffic and to
pre-sell visitors to the helpfulness of your product or service. If you don’t
target keywords with your blog, visitors will not find it even if they want to.
On the other hand, even if you can drive traffic to your website, but you are
not able to convince them of the usability of your product or service, they
will also not buy from you. Blogging with targeted keywords then requires the
mixture of naturally incorporating keywords into your blog and be as convincing
as possible without being too pushy with your prospects.
This
2-tiered approach to Search Engine
Marketing will
ensure that you are able to drive a highly qualified traffic to your website,
convert visitors into clients and increase your revenue. Often times they
overlap, nevertheless, they work hand in hand to drive that much needed traffic
so that your online marketing success is guaranteed.
Learn
the other 3 Proven Search Engine Marketing Ways to Bring Traffic to your
website by visiting Pathmaker Marketing Blog.
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