In the day and age that we live one thing is as true as it ever was - - it doesn’t matter how good you are or how competitive your prices are if no one knows about you! As a result, the age-old challenge of making sure that potential clients find you continues to rage on. Currently, however, the secret to achieving this goal no longer revolves around the yellow pages, billboards nor, to some extent, even radio and TV advertising. Rather, the key, the “secret” if you would, to marketing success pretty much revolves around the Internet and Social Media!
1. CREATE A LOCAL PRESENCE ON THE BIG THREE SEARCH ENGINES - These are, of course, GOOGLE PLACES, YAHOO LOCAL, and BING LOCAL (BUSINESS PORTAL).
2. GET LISTED IN AS MANY LOCAL DIRECTORIES AS POSSIBLE - These can run the gamut from “Angie’s List” to “Hot Frog” and includes things like:
3. CREATE YOUR SOCIAL MEDIA PROFILES - Including Company Accounts (not personal) in FOURSQUARE, FACEBOOK, TWITTER, LINKED IN and YOU TUBE.
Learn two more steps by visiting us @ Pathmaker Marketing.
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