It is obvious that any successful endeavor is the result of someone developing and implementing a specific, successful strategy. Email Fundraising is no exception. Any e-mail marketing professional worth their salt knows this to be true. And, a real e-mail marketing specialist will tell you that there are actually five strategies that you can employ to ensure that your email marketing program is, in fact, a successful one.
I. E-MAILS TIED TO CURRENT EVENTS - This is pretty self-explanatory. What you need to do is keep abreast with the news and develops an email campaign that revolves around what is transpiring. This, of course, is dependent on the fact that your cause is one that is news worthy. A good example of this might be if you are part of a Tornado Relief Fund. During Tornado Season there are ample news stories for you to mount a most effective e-mail program around.
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